A Message From Our CEO

We Are Contrarians.

Formed in September 2007, Poplar Forest Capital provides active investment management to select individual and institutional investors. Our mission is to achieve superior risk adjusted returns, net of fees and taxes, over full market cycles by investing in underappreciated companies and industries.

We believe that the best investment opportunities often go overlooked by the majority of investors. Market participants tend to move as a herd, but we look purposefully in a different direction and search for great ideas among the companies and industries most other investors ignore. We believe that selectively constructing portfolios of undervalued businesses may increase potential returns while also limiting risks. Our approach can feel uncomfortable at times, but clients choose us because they believe—as we do—that price matters.

Our Story

Dale Harvey founded Poplar Forest in 2007 after 16 years with The Capital Group Companies, where upon his resignation, he was a portfolio counselor managing roughly $20 billion in client assets for several of the American Funds mutual fund sub accounts. As his investment responsibilities grew, Dale discovered the challenges of managing large pools of capital. In an unusual move, he left the Capital Group and founded a unique firm where size would not impede investment results.

Dale grew up in Virginia, 12 miles from a different Poplar Forest: Thomas Jefferson’s little-known, secluded estate. There, Jefferson escaped the very public demands that surrounded him at his more famous home, Monticello. Over time, the Poplar Forest estate grew to be the third president’s creative haven for reading, writing, and the pursuit of perfection in American architecture.

And so it is no mistake that Dale chose Poplar Forest as the name for our investment management firm. Like Jefferson’s cherished retreat, Poplar Forest Capital strives to be a place where analytical rigor enables independent thought. We have built a distinctive firm that provides focused portfolios for a select group of client-partners. Our talented investment team holds true to fundamental business analysis and contrarian strategy, un-swayed by mainstream opinion or the short-term action of markets.

Through Poplar Forest Capital, we are building an ethos based on values as enduring as Jefferson’s institutions and iconic architecture. Our model is one of partnership with like-minded investors–delivered with passion, integrity, humility, and skill for generations to come.

Our Values


  • We put our client-partners first, our associates second, and the company third.
  • We believe in remaining small, so that size won’t impede investment results.
  • We continually strive to exemplify the highest ethical standards.


  • We personally invest alongside our client-partners.
  • We share the benefits of scale with our stakeholders.
  • We treat our associates equitably.


  • With humility, we aim for nothing less than market beating, long-term returns.
  • Even in our convictions, we remember that the other guy may be right.
  • We recognize that mistakes are inherent in investing. We try to admit mistakes early while striving to learn from them.